1 / 14
Chloe Rose Taylor
SuperValue
Table of Contents
Table, 2017
Powder coated steel, foam, felt, concrete
$9000 | ENQUIRE

2 / 14
Chloe Rose Taylor
SuperValue
Table of Contents
Table, 2017
Powder coated steel, foam, felt, concrete
$9000 | ENQUIRE

3 / 14
Chloe Rose Taylor
SuperValue
Birth of Venus
Vases (Pair),
2017
Cast resin, paint, freshwater pearls
Vase 255x 112mm Object 230 x105mm
$760 | ENQUIRE

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Chloe Rose Taylor
SuperValue
As Common as Potatoes
Brooch, 2017
Leather, vinyl, silver, stainless pin
150 x 93 x 8mm
$390 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Family Jewels
Brooch, 2017
18ct gold (9 grams of gold at current market price), resin, glue, diamond, emerald, novelty brooch pin
21 x 28 x 8mm
$512.10 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Valued Member
Object, 2017
Leather, freshwater pearls, stuffing, textured silver
425 x 110mm
$630 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Use your Noodle

Brooch, 2017
Dry noodles, glue, silver, stainless pin
111 x 83 x 29mm
$300 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Forever Smiling
Neckpiece, 2017
Sticker sheet, pvc, silver, cord
600mm incl cord x 140mm
$380 | ENQUIRE

9 / 14
Chloe Rose Taylor
SuperValue
Fake
Neckpiece, 2017
Gold plated chains, acrylic, silver, paint, cord, thread
$460 | SOLD

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Chloe Rose Taylor
SuperValue
Wishbones
Earrings, 2017
Beaten silver
170 x 54 x 2mm
$250 | ENQUIRE

11 / 14
Chloe Rose Taylor
SuperValue
Use Your Noodle
Earrings, 2017
Beaten silver, enamel paint
170 x 28 x 2mm
$250 | ENQUIRE

12 / 14
Chloe Rose Taylor
SuperValue
Single Tears
Earrings, 2017
Beaten silver
139 x 5 x 2mm
$250 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Baby Potatoes
Earrings, 2017
Beaten silver
94 x 65 x 2mm
$250 | ENQUIRE

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Chloe Rose Taylor
SuperValue
Stains
Rings, 2017
Beaten silver, enamel paint
max height 83mm x 2mm
$200 | ENQUIRE

SuperValue

Chloe Rose Taylor

04 Oct – 28 Oct 2017

“Chloe Rose Taylor’s installations often look like they could belong in an editorial photoshoot. Keenly aware yet gently mocking of current trends across visual culture, objects are placed in fully-realised, often fantastic environments. In these (re)imagined worlds, things can bypass the constraints of many conventions, including, in many instances, taste.

Taylor often shows an affinity for the overlooked or ugly object. In 2015, for example, she submitted a twinkie for inclusion on the Auckland Art Fair’s trade table. The table is an ongoing relational art project, where people barter for items according to what the organiser feels is a fair trade. Somewhat surprisingly, then, Taylor’s submission of the twinkie was rejected — condemned as an object that held no value for a potential trade. The twinkie is resurrected in Taylor’s new body of work, SuperValue. Un-opened and now framed, it follows in the ready-made tradition, a mode of art made infamous by Marcel Duchamp. Employed to re-dignify the everyday object, Duchamp stated that the ready-made was “based on a reaction of visual indifference, with at the same time a total absence of good or bad taste.”

Taylor’s work isn’t indifferent, but it certainly suggests that every bit of glam needs a bit (if not more) of ugly. Using resin almost like a glue, each work fuses together elements that might otherwise seem poles apart. There is a cheap novelty brooch that has been adorned with gold, diamonds and an emerald; an oval (potato-shaped) brooch displaying a fake ‘Louis Vuitton’ logo; freshwater pearls studded onto a phallic form; another brooch boasting two-minute noodles. The combinations unsettle a whole set of value distinctions. The cheap is married to the luxurious; the ordinary riveted to the ornamental; the crude paired with the heirloom. In fact, it’s worth noting the gold and diamond are taken from Taylor’s family rings, which only seemed to destine them for bricolage that much more.

 

That conflation of meanings is also at play in the exhibition title, SuperValue. As an amplifier, the prefix ‘super’ implies something of heightened value. Conversely, it can also imply getting a good deal, a bargain. It’s no coincidence that SuperValue is the name of a supermarket chain across Aotearoa. SuperValue, the exhibition, might be considered then as a re-appraisal. Some materials have been elevated, like the twinkie, and others seemingly devalued, like the gold and gems. Taylor creates a lurch in how we would expect those materials to be treated. In the gap, we confront how – and why – we valued those materials beforehand.

It would be wrong to say though that the works are just exercises in provocation. There is an obvious glee in making art that doesn’t take itself too seriously, and a clear interest is amplifying form and texture.

Bringing everything together is the dominant table upon which everything sits. The top could have come straight out of Flintstone’s Bedrock – a huge slab of foam and concrete that out-sizes everything else. For Taylor, the table is a reminder of conversations over food, where so many of our views are instilled. More formally, it literally offers a level playing field for the various objects that sit upon it. In SuperValue, all types of historical, monetary and sentimental systems of value have come to the table. Time for us to sit, and negotiate”.

 

Ioana Gordon-Smith, 2017

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